How Many Hours of Video Are Uploaded to Youtube Every Minutes
In May 2013, nosotros wrote nigh the fact that 100 hours worth of video was being uploaded to YouTube every minute. eighteen months is a lifetime on the Internet, so we suspected that this metric was well out-of-date. Although YouTube hasn't updated its own statistics page, we now know that a staggering 300+ hours worth of video content is being uploaded to the site every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds.
Update November 2015: Google has confirmed that 400 hours of video are being uploaded but we forecast the figure is nearer to 500 hours of video being uploaded to YouTube every minute.
A Google spokesperson confirmed the new statistic at the company'south 'Make Lab' partner program session in New York last week, but in that location hasn't been an official announcement from the search engine giant as yet. Which is a little odd, because the corporeality of headlines Facebook's share of the video consumption marketplace has generated.
300 Hours Uploaded Every Infinitesimal = Even More Opportunity
There may be a iii-fold increase in video uploads, only really inspiring, engaging, and relevant content nevertheless has every opportunity of being discovered on the site. I've never actually understood the argument that the more than video content gets uploaded to YouTube, the more 'crowded' information technology becomes, and the less chance that creators have to be heard. You lot don't actually hear the same discussions nigh the Internet itself. Not in one case have I heard of a brand declining to go live with a site because the web is already saturated with them.
Yes, at that place are millions of videos on YouTube, just equally there are millions of websites, and social media accounts. You don't accept to aim to get viral every time you upload a branded video, you merely need to create the kind of content that YOUR followers can engage with. Use the platform to build that crucial relationship with a target audience who volition watch your videos, engage with them, and share them with their social networks. Past following the all-time practices outlined in the YouTube Creator Playbook for Brands, every make has an opportunity to apply YouTube to build visibility, and connect with viewers.
Earned Media: More Video Uploads Could Benefit Your Make
We've written a lot about earned media and the kind of boost that fan-created video content can requite a brand. In the example of Minecraft, over 99% of the views generated around its content is for user-generated videos, not for any of the Minecraft branded videos. That's 31 Billion actress views that the company has been able to take advantage of. In fact, fan-made video game content, similar walk-throughs, are crushing brands on YouTube by 19-to-1. We're seeing the same kind of stats in the beauty and cosmetics vertical, where the major brands have only generated three% of the 14.9 billion dazzler-related video views on the site. So, brands yet have an amazing opportunity to reach out to these fan influencers, and collaborate with them on new video content.
Want to know more about the world'south biggest video site? Here are 33 more amazing statistics and facts well-nigh YouTube.
BTW – In the 53 minutes that it took me to write this article, there have already been 15,900 Hours worth of video uploaded. If you accept into business relationship an estimated average of 5 minutes for each video, that ways that at that place take likely been 190,800 videos uploaded to YouTube. WOW!
About the Writer
Mark R Robertson
Source: https://tubularinsights.com/youtube-300-hours/
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